The Marketing 4P is also known as Marketing Mix. The question is: Does it still apply in today´s modern marketing world? Did you know that Marketing 4P was first published in 1960? There were, and are a lot´s of modifications, what is understandable.
Do you think about how to surprise and excite your customers with next marketing campaign? Do you have a Customer Care and Support Department or something like that? Let them feel like they are in fabulous five-star hotel! Sounds funny? If you think so…
Did you hear that people are lazy? Businesses are lazy to keep acquired customers. It is your case too? Businesses want more and more new customers because they think this way will make more money – profit. But what about regular customers that you have acquired some days, months or years ago?
Profit first, customer second? No! First customer and the profit. Think about it! What is your business about? Let it be about satisfying customers. If customers are happy, then you are happy. And profit will come. Are you able to fulfill customer expectations? Then you are on the way to make more money. Here is simple formula: happier customers –> more profit, more money